Filou & Friends.
Children shop with their parents at Filou & Friends. For very good reason.
The conceptual solution comes straight from a child's imagination. Via FIVE AM, of course, who designed a long, continual rail on which the idea, quite literally, hangs. The rail follows the outline of each individual location and offers space for climbing frames, changing room curtains and clothing.
It only takes a few minutes to move all of the elements. Small, flexible, wooden cabinets double as display and storage areas. Rubber blocks create play areas and a work table. Recognisable materials and neutral colours put the spotlight on the clothing as you step into the child’s world. And you can bet that the children will find the hidden entrance to the ball pit a lot quicker than the adults.