The transformation of three outdated sales and meeting rooms into one new and contemporary unit can be an example for all international departments. The showroom of all showrooms. Is there such a thing?
One new unit evolves, consisting of three elements. The showroom in the centre, flanked with space for customers (‘play&create’) and a meeting area. From three to one and back to three again. It seems simple. Showroom and play&create consists of carpeted islands with U-shaped booths along the entire length.
This unity is a permanent basis, in which displays are then used to flexibly present mattresses, fabrics, patterns, finishes and mini mattresses. Different collections demand different settings and these are conjured up in an instant. Once again, the white interior provides a contrast, but this time with the collections and materials.
FIVE AM was responsible for providing project assistance and, from this angle, focused on safeguarding the concept. The project manager took charge of all the project coordination and design realisation.