Designing is a team sport. Searching together, asking questions together, challenging each other. An initial answer leads to new questions, and new questions lead to better answers. This is how FIVE AM keeps creating. The simplicity remains, but is given shape. The conceptual solution is given substance and the content is given form.
A preliminary design results in a refined detailed design. Detailed and customised. Correct. Ideas and concepts are translated into detailed plans. Everything is summarised in a clear material list.